17 Best Eye-Shadow Palettes 2020 | The Strategist

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Since masks have more or less rendered the statement lip obsolete, a head-turning lidded look has never been more essential. If you’ve never experimented with shadow — or just want to upgrade your routine — consider investing in a palette, which will give you dozens of compatible shades in one handy compact. There are a lot of buzzy options out there, so to discern what’s actually worth buying, we consulted seven makeup artists to the stars — some of whom have worked with celebrities like Zendaya, Lizzo, and Mary J. Blige. Ahead, their favorites, from a $3 drugstore find to an investment palette you’ll wear every single day.

If you’d rather not splurge on makeup at the moment — but you still want to try out a new look you spotted on YouTube — might we suggest these $3 e.l.f. Cosmetics palettes? They come recommended to us by Margina Dennis, New York City–based makeup artist who says they’re a “COVID-friendly, inexpensive makeup kit for talent on set,” because they’re cheap enough to toss afterward for sanitary reasons. But you don’t have to be a makeup artist to appreciate these. They have “good pigment payoff for a variety of skin tones and a great range of colors and finishes,” Dennis adds. We’re especially drawn to the “Hot Jalapeño” palette with rich greens and browns, but they have seven other options. Plus, all of e.l.f.’s products are 100 percent vegan and cruelty-free.

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