‘Pari-Sangam’ will feature a carefully selected mélange of more than eleven labels in clothing, accessories and décor categories from across India catering to the evolved aesthetics and sensibilities of urban millennials. With an engaged digital community of 1.2 lakh followers across social media platforms, Ciceroni aims to ease the journey of a consumer from discovery to purchase by giving them a direct shopping option.
Ciceroni has ventured into e-commerce with plans to curate an on-going series of fashion and lifestyle online pop-ups, each with a relevant theme and assortment of brands. The first in this series – ‘Pari-sangam’, brings together more than eleven labels from all across the country, reflecting the inherently diverse cultures within India, its rustic simplicity and urbane aspirations, its main-stream fashion and growing design subcultures.
The participating labels are Daniel Syiem’s Ethnic Fashion House from Shillong, Studio Beej from Mumbai, The Pigment Edit from Bangalore, Veena Chandran Ceramics from Pune, Kilchu from Rajasthan, Morii from Ahmedabad, Radicals By Radhika Sanghvi from Ahmedabad, Label Nimbus from Surat, Safary Bombay from Mumbai, Miko Lolo from Mumbai and Kalpana Traditional Sarees from Ahmedabad.
On the launch, Neha Sheth, Founder & CEO – Ciceroni, said, “Vocal for Local has been the underlying philosophy of Ciceroni right from its inception. When we started off, we realized that most buyers were suffering from brand coma while browsing through e-commerce sites and yet due to lack of information on local brands, they would go back to buying from high street brands. We shed light on artisanal labels that were handcrafted and slow in their approach and consumers found an alternative platform that provided them options. It was a win-win situation for both brands and consumers. Our E-commerce foray is just one step further to facilitate buying from these meticulously curated designers and labels.”
Falguni Patel, Head Strategy & Operations – Ciceroni, said “We adopted the model of curating online pop-ups for e-commerce, because we knew that ‘Trust’ and ‘Aesthetics’ were the two driving words that bind the Ciceroni community. Getting into the mass-market e-commerce segment, which has everything for everyone, was not really what our community would want or like.
Our patrons, comprising mostly of urban youth and working professionals, have always relied on us for recommendations and they want us to curate and help them make informed choices. They are internationally clued on, well-informed, seek brands with strong ethics and aesthetics and are on a quest to redefine their individualism. Which is why, Ciceroni is committed to identifying out of the ordinary and remarkable labels to fulfill this quest of our consumers. This e-commerce launch will also quickly enable Ciceroni to reach out to like-minded audiences across the country and help emerging Indian brands in the fashion and lifestyle space gain exposure to newer markets.”