ElleTre, a new boutique and clothing store, opens downtown at theLocal

Shifting from an online store to a brick and mortar isn’t easy, but that’s precisely what Elvia Trejo is doing.



a woman sitting at a table with a plate of food: Elvia Trejo opens her boutique store, EleTre, at the Local, Thursday, October, 9, 2020 to the Jackson community. The store is filled with hand-crafted jewelry, clothing, and accessories, made by Trejo.


© Stephanie Amador / The Jackson Sun
Elvia Trejo opens her boutique store, EleTre, at the Local, Thursday, October, 9, 2020 to the Jackson community. The store is filled with hand-crafted jewelry, clothing, and accessories, made by Trejo.

“I just started selling things online, like masks, just to keep my son and me afloat because my job wasn’t essential during the shutdowns,” Trejo said. “I needed something to pay the bills, and then I saw an opportunity to open this.”

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Trejo opened ElleTre Thursday in downtown Jackson at theLocal, a set of micro-stores located across from the farmer’s market. ElleTre is a boutique store selling handmade jewelry, clothing and accessories. 

Trejo said she specializes in women’s and children’s clothing and accessories that are “cut, knit, sewn and crocheted.” Her most popular items are handmade masks and “mommy and me” type outfits.  

TheLocal is sponsored by the Jackson Downtown Development Corporation (JDDC) to help start small, locally owned businesses.

“Not every business can afford a $3,000 per month rent or needs 2,500 square feet when they start,” Matt Altobell, executive director of the JDDC, said. “We offer people an affordable chance to start up, build a reputation, and then move somewhere else, hopefully downtown.”



a vase of flowers on a table: Elvia Trejo opens her boutique store, EleTre, at the Local, Thursday, October, 9, 2020 to the Jackson community. The store is filled with hand-crafted jewelry, clothing, and accessories, made by Trejo.


© Stephanie Amador / The Jackson Sun
Elvia Trejo opens her boutique store, EleTre, at the Local, Thursday, October, 9, 2020 to the Jackson community. The store is filled with hand-crafted jewelry, clothing, and accessories, made by Trejo.

ElleTre is the second store to open at theLocal during its second round of stores. It joins Light Trap Books, which opened in June.

“I think people want more small businesses and want to support them in Jackson,” Light Trap Books owner Lauren Smothers said. “I think, as a community, we pride ourselves on our small businesses.”

TheLocal’s first round of stores opened in 2017 and included Garner Blue Shop, Hub City Love, Indigo Scents Candle Company, and The Lost Reserve.

All four have successfully moved to new locations. Garner Blue and Hub City Love merged and opened a store at the Jackson Walk, Indigo Scents Candle Company opened on Carriage House, and The Lost Reserve opened a store on North Highland.

Trejo said she hopes to follow the others before her and open a full-sized retail store in the future.

“The goal is always to stay downtown,” she added. “I just hope I’ll get the opportunity someday.”



food on a table: Elvia Trejo opens her boutique store, EleTre, at the Local, Thursday, October, 9, 2020 to the Jackson community. The store is filled with hand-crafted jewelry, clothing, and accessories, made by Trejo.


© Stephanie Amador / The Jackson Sun
Elvia Trejo opens her boutique store, EleTre, at the Local, Thursday, October, 9, 2020 to the Jackson community. The store is filled with hand-crafted jewelry, clothing, and accessories, made by Trejo.

TheLocal has more retail space available, and Altobell said the goal is to fill it soon.

“Once we find the right person and business to fit in with these other stores, we will fill it,” he added. “But what’s clear is the first round of owners showed this can be successful,”

Reach Adam Friedman by email at [email protected], by phone at 731-431-8517 or follow him on Twitter @friedmanadam5

This article originally appeared on Jackson Sun: ElleTre, a new boutique and clothing store, opens downtown at theLocal

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