Mario Dedivanovic Comes Full Circle With the Launch of His Own Brand, Makeup by Mario

Make up

Mario Dedivanovic

Mario Dedivanovic

In my four-plus years helming Fashionista’s beauty vertical, I’ve had the honor of interviewing and profiling scores of the industry’s most impactful and accomplished professionals. But one interview that I’ll always count as a favorite is my discussion with makeup artist Mario Dedivanovic — known to his nearly 8 million Instagram fans as simply @makeupbymario — whom I profiled for Fashionista’s “How I’m Making It” series in 2018. 

What struck me wasn’t just his inspiring story of finding mega success as a first-generation American who worked his way up from teenage Sephora retail employee to world-renowned, Kardashian-beloved makeup artist. It was also his humility, his shyness, his sensitivity and his obvious passion for his craft. 

Every time I’ve witnessed Dedivanovic speak to press — whether in a one-on-one interview or to a group of more than 50 editors via Zoom — he begins by requesting that anyone quoting him be sure to “clean up” his words because he’s so conscious of making each one intentional, clear and grammatically correct. And then, he proceeds to speak with such intention, clarity and grammatical correctness that he renders that plea completely unnecessary. It’s that sense of humility and tact that makes it impossible not to root for him. No part of Dedivanovic seems willing to rest on his laurels; his success hasn’t given him a reason to coast, it’s afforded him an opportunity to double down and accomplish even more. On Thursday, with the launch of his brand Makeup by Mario, he’s doing exactly that.

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