Prince William’s ‘personal’ appeal is ‘exact opposite’ to Prince Harry ‘lecture’ – expert

Prince William, 38, and Prince Harry, 35, have both had written pieces published in recent days and the brother’s use of language could not be more contrasting, a writing analyst has claimed. While Harry wrote an “authority-raising” article to mark Black History Month in Britain, Prince William took a more informal, “personal” approach in a forward he penned for a charity cookbook.

Prince William’s forward for The Passage charity cookbook was shared with the public on Friday.

In it, the Duke joked about not being a good cook while praising the important work the charity does.

William wrote: “I am the first one to admit that I am not an excellent chef.

“The last time I was allowed into the kitchens at The Passage they very sensibly kept me in the role of sous-chef (aka carrot-chopper).

“On that occasion, I ‘made’ a spaghetti bolognaise (recipe on page 101).”

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The forward continued: “The dish smelt amazing – probably because I didn’t cook it.

“But what struck me most was how sharing a hot meal in the canteen at The Passage makes people who are experiencing homelessness feel right at home.”

He added: “Staff and volunteers have worked tirelessly on the front line, looking after the most vulnerable in society.

“At the peak of the crisis, they established a mobile Food Hub, providing hot, nutritious meals every day for over 300 people.

“One of the things I will remember from this difficult year is the amazing community spirit and care for the vulnerable shown by our nation.

“A Taste Of Home is a celebration of that wonderful spirit.”

Language expert and author Judi James analysed William’s writing for and highlighted the stark contrast between his and Harry’s use of language.

Judi said: “Coming one day after his brother’s article in the Standard it’s hard not to draw comparisons between the two Prince’s styles with this forward that William has written for a charity cookbook.

“While Harry crafted his comments to sound like a status and authority-raising speech that positioned him, with Meghan, in the role of an expert and influential power-couple, bent on creating change, William has done the exact opposite here, using a self-effacing and very personal, story-telling style to draw some friendly and empathetic support for his cause.”

Judi added: “His opening paragraph is chatty, personal and aimed at making people laugh at him.


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He uses the word ‘I’ five times and lowers his own status by confiding how rubbish his cookery skills are.”

According to Judi, William’s ‘self-effacing humour’ suggests inner confidence.

She said: “Self-effacing humour like this tends to stem from inner confidence and is often a trait used by people with existing status or power to break down barriers between themselves and other people.

“Rather than lecturing the reader, he uses a sharing, story-telling technique to help us to visualize the things that struck him the most about his experiences.”

Judi claimed William’s use of language “creates empathy” with the reader.

She said: “William shares experiences to create even stronger empathy in the second paragraph, using a personal disclosure that he must know could be used as a headline when he says that: ‘All of us will have felt the strain of staying in our homes during lockdown.’

“Again, this is a more emotional appeal as he then turns to how the lockdown might feel for the homeless.

“His admiration for the staff and volunteers of The Passage also suggests admiration and humility and then there is a direct, one-to-one conversation at the end as he tells us ‘I hope every time you use this special book…’”

According to Judi, William’s style of writing hints he has confidence in his future role as king.

She said: “While Harry ‘addressing large groups’ style of writing appears to be growing his own scope of influence and status in the US and the UK, William’s more intimate and emotion-based writing seems to come from a man who knows he is set to inherit his high status without any need to promote or emphasise it.”

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