Colourpop Cosmetics’ Hocus Pocus Makeup Collection Will Put a Spell on You

Welcome to spooky season, friends. It’s time for cozy sweaters, warm and spicy drinks, and a whole lot of Halloween costume planning. Oh — and repeat watches of Disney’s Hocus Pocus.…

Alamar Cosmetics Founder Beauty Interview

Gabriela Trujillo is the CEO and founder of Alamar Cosmetics, a 2-year-old brand that is already making waves in the beauty industry. Here, she shares how the company celebrates both…

YouCam Makeup Brings to Life e.l.f. Cosmetics’ Halloween AR Makeup Collection That’s Scary Good

Perfect Corp.’s YouCam Apps brings e.l.f. Cosmetics’ show-stopping Halloween makeup looks to life through interactive AI + AR virtual try-on. Perfect Corp., the leading beauty tech solutions provider and developer…

Mario Dedivanovic Debuts His Cosmetics Line, Makeup By Mario, Inspired By His Masterclass

Mario Dedivanovic Courtesy of Makeup By Mario Mario Dedivanovic has truly come full circle. Exactly 20 years ago, he started working at a Sephora store in Manhattan. Today his Makeup…